But now I'd like to draw attention to using the data in email marketing. We use data in social media, email marketing, content creation, and other processes. Here are a few real-world examples of how today’s marketers are incorporating data in their marketing and advertising strategies.
Hard and soft data, big and small data, quantitative and qualitative - no matter how you look at it, marketers must use both to find digital multifamily marketing success.
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How to Use Data to Enhance Marketing Strategiesĭata is a critical component of any successful marketing strategy. However, it is crucial that you let the data do the talking and dictate what key strategy pivots or evolutions can and should be made - you must validate your hunches and be prepared to deviate from them when the data tells you otherwise.Īmanda Windsor, Head of Marketing, Disney Codeillusion Sure, like most brands, we have hunches and theories about who our key customer segments are, what product features and benefits will matter most to them, and what messaging and/or creative concepts will resonate. To put it simply, data-driven marketing is at the heart of everything we do at Disney Codeillusion. We review our top metrics daily and then drill down if needed and adjust marketing spend if needed.
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We use email marketing, sales funnel, and CRM software and track our most important marketing metrics including CAC and CLV. Allocate Marketing Budgets for Increased Profitabilityĭata-driven marketing helps you allocate your market budget more profitably by being able to respond faster to market changes in volume and price and thereby outspending your competition in a smart way. Melyssa Buerge, Senior Associate of Sales Development at MNIģ. One of the most compelling benefits of data-driven marketing is the ability to create more personalized and consistent connections with consumers.īy understanding consumers’ habits and preferences, advertisers can curate campaigns that will resonate with their audiences, not only increasing ROI but improving a brand’s relationship with their consumers as well. Quote provided by Bethany Pigott, Head of Client Services at Hallam The benefit comes from being able to target the right customers, at the right time, on the right media network with a relevant message. Let’s dive into more of the benefits and real-world examples of how today’s business decision-makers are implementing data-driven marketing strategies.īenefits of Implementing Data-Driven Marketing Strategiesĭata should always be at the core of any strategic marketing decision it enables you to use information about your prospective or active customers to inform and implement personalized media and creative strategies. Only after reviewing his dashboards will he turn to email and Slack – and for good reason.įee says that his most successful year was driven by two things:
We talk about this at length in the blog post, What is Data-Driven Decision Making (And Why It's So Important).įor Jon Fee, the SVP & Head of Global Marketing at, his day starts with coffee and data.
Remember, data can be incorporated into all aspects of business decision-making.
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Feel free to take their ideas and incorporate them into your own marketing initiatives.ĭata-driven marketing is the process of creating marketing and advertising campaigns based on real consumer insights as opposed to intuition or assumptions alone. Heck, we write about it every day on our market research blog.īut I was curious to hear from other business decision-makers to learn their real-world data-driven marketing examples and the benefits they find from implementing these strategies.īelow you'll find quotes from marketers of all industries and experience levels. There's always an element of risk in business, but data-driven marketing strategies allow organizations to be less cautious when launching new marketing and advertising campaigns.Īs a market research company, we understand the power and magnitude data can have on a business.
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